Facebook Doesn't Know How to Advertise and Marketers Are Doing it Wrong on Twitter

Despite recent reports that marketers are getting smarter about their marketing tactics, Forrester surveys indicate that marketers are only half satisfied with the value they’re getting from Facebook and Twitter.

There are always two sides to every coin. Despite recent reports that marketers are getting smarter about their tactics, Forrester surveys indicate that marketers are only half satisfied with the value they’re getting from Facebook and Twitter.

On the Facebook front survey participants say the social media behemoth with the “largest audience in media history” is the least effective digital marketing platform. Forrester Analyst Nate Elliott says there are two reasons for this:

  1. Facebook simply doesn’t fulfill the promise of engaging the fans.
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