Today, Facebook launched Discover Growth, its first global business-to-business ad campaign to focus on growth marketing via the social network.
Discover Growth will kick off with a 30-day ad campaign in the U.S., targeting both direct-response marketers and traditional brands, and it will run on and off the Facebook platform.
The on-platform portion will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network. The ads will be a mix of video lead ads and link ads—complete with relevant direct-response data and insights—directing marketers to sign up or go to fb.me/growth for
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