Facebook Tests New Direct Offer Engagement Ads

While many businesses on Facebook are looking to get new page fans, many want instant results, which is why Facebook is now offering advertisers direct response ads. Last week Matt Zarzecki posted screenshots of a new Chick-fil-A homepage advertisement. After click the ad, users are encouraged to enter their address in order to get a coupon for a free Chicken Biscuit. Until now Facebook has refrained from offering any form of direct response ads but as of last week, that all has changed.