Facebook Details Updates to Messenger Platform From Graph API v5.0

Brands can set icebreakers to reduce friction when starting conversations

The update gives brands the ability to see people’s reactions to their messages Facebook

Facebook detailed some updates to Messenger Platform resulting from the release of the social network’s Graph API (application-programming interface) v5.0.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.