Facebook detailed some updates to monetization opportunities for video creators on its platform.
Brand Collabs Manager—which the social network introduced in June 2018 to help match up advertisers and creators for branded content partnerships—is now available in over 40 countries.
Brand Collabs Manager product manager Kate Orseth and Facebook head of creator and publisher experience Jeff Birkeland said in a blog post that the update brings Brand Collabs Manager in line with the social network’s Ad Breaks monetization option.
In order to qualify for Brand Collabs Manager, creators must have at least 1,000 followers and meet one or more of the following criteria over the past two months: 15,000 engagements on their posts, 180,000 minutes viewed or 30,000 one-minute views on videos that are three minutes or longer.
Orseth
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