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Facebook introduced three new interactive ad solutions Thursday: video poll ads, augmented reality ads and playable ads.
The social network said in a blog post, “People want to be included in your next big idea, and they are using new innovative ways to do it—fewer words, more GIFs, Facebook Live videos, Reactions, emojis, face filters and stickers. In turn, brands and people are becoming more intertwined, and it’s changing digital advertising from a one-way push communication to an ongoing dialogue powered by creativity.”
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