The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

The campaign reached 18.9 million users and resulted in a 17-point increase in brand favorability and a 14-point increase in purchase intent

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Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release.

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