Facebook Declares War On Spam Developers

Facebook is getting aggressive with a few developers who have been abusing the platform. Today the company alerted us to a “substantial” policy enforcement against the developers behind My Calendar, one of the largest Facebook applications. MyCalendar has been temporarily disabled and hundreds of other applications have been permanently shut down. According to Facebook, the developers have been engaging in misleading and spammy tactics in order to get more users rather than building valuable experiences.

The My Calendar developers have been making aggressive applications for a long time now. Back in May I questioned how the developers’ applications were growing so quickly when they didn’t provide much value. It appears that not only were the My Calendar applications aggressive, but so were hundreds of quiz applications that the company was producing.