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Facebook Debuts the Future of Augmented Reality, and It's on Mobile

Social giant introduces the Camera Effects Platform

At Facebook's F8 conference today, CEO Mark Zuckerberg gave a preview of the platform's plans for augmented reality.Getty Images
Headshot of Marty Swant
By Marty Swant

April 18, 2017

Hours after Snapchat debuted features for augmenting the world beyond silly filters for your face, Facebook did the same.

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Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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