Facebook Debuts the Future of Augmented Reality, and It's on Mobile

Social giant introduces the Camera Effects Platform

Hours after Snapchat debuted features for augmenting the world beyond silly filters for your face, Facebook did the same.

Today at its annual F8 developers conference in San Jose, Calif., Facebook CEO Mark Zuckerberg outlined his vision for augmented reality, explaining that the phone camera should be the first AR device—rather than AR glasses like others have tried in the past.

“We all know where we want this to get eventually,” Zuckerberg said in his opening keynote. “We want glasses or eventually contact lenses that look and feel normal but that let us overlay all kinds of information and digital objects on top of the real world.”

While Facebook in the past has been quick to copy Snapchat (often shamelessly), today’s updates could be the first time it leaps ahead of the company, providing more advanced forms of AR.



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