Facebook Promotes Group Buying Feature Deals With Home Page Ads and Emails

Facebook stepped up its marketing efforts recently for its new group-buying feature Deals. Users have seen home page ads asking them to invite their friends to subscribe to news feed and email notifications about Deals. Meanwhile, Page admins have received location-customized emails from Facebook explaining that Deals could help them acquire more customers in their city. Facebook needs to build large subscriber and provider-bases to prime the service for an explosive formal launch.