Facebook Dating App Pulls In $5 Million Annually Through Subscriptions

While many have acknowledged that it has become difficult to operate as an independent developer on the Facebook Platform, few are acknowledging the existence of successful small-application developers like Snap Interactive (OCT:STVI), the developers of the “Are You Interested?” application. The company has successfully grown a $5 million a year dating application, shifting from a free model to a subscription model, using Facebook as a cheap source of new user acquisition.

Earlier this week the company formally announced their continued growth in cash receipts.