Facebook Helps Advertisers Get Across Borders

More than 1.2 billion Facebook users are connected to small businesses in other countries

Facebook Tuesday introduced four new features to help ensure that borders are not barriers to advertising on the social network.

Facebook said in a blog post that more than 1.2 billion of its users are connected to small businesses in other countries.

The four new features revealed by Facebook Tuesday are:

  • Dynamic language optimization: Businesses on the social network can include multiple languages within ad sets, and Facebook will match the proper languages to their respective users.
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