Facebook Credits Will Impact Marketers, Developers, and E-Commerce


[Editor’s Note: The following is an excerpt from Inside Facebook Gold, our new data and analysis membership service tracking Facebook’s business and growth. Inside Facebook Gold presents weekly in-depth analysis articles exploring the most critical developments impacting the future of the Facebook ecosystem. Click here to learn more.]

“There’s just going to be one currency that people use” on apps, Facebook founder and chief executive Mark Zuckerberg recently said. What he means is that the company’s virtual currency, Credits, will take the place of the lucrative ones that social application developers have already built.

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