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Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.
Creative split testing enables advertisers to A/B test different ad formats, visuals, headlines and calls to action in order to determine which versions of their ads drive the best results. Users will only see one version of ads during split tests.
Facebook said in a Facebook Business blog post introducing the new features, “When setting up a split test, you can choose to isolate a specific creative variable or test multiple creative variables.