Facebook Cracks Down on Ad-Like "Page" Posts in Your News Feed

Facebook is taking even more measures to stop brands from marketing via users' news feeds without paying for the space.

facebooklogo

Remember that time small business owners and brands could use Facebook as a simple (and free) form of advertising?

Those days are quite far gone, and Facebook is taking even more measures to stop brands from marketing via users’ news feeds without paying for the space. Facebook announced last week it is going to put a cap on “promotional Page posts” in the Facebook News Feed beginning in January 2015.

The promo posts are not outright ads but are undoubtedly self-promotional and usually include some type of photo or video that makes it appear less ad-like.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in