Facebook CPM Advertisers Will Soon Receive Less Clicks

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Since early on Facebook has provided performance advertisers with two options: cost per thousand impressions (CPM) or cost per click (CPC) advertising campaigns. While those two options will continue to be available, Facebook is making a significant change: reducing the number of clicks received by CPM advertisers. In other words they will decrease the priority of CPM campaigns over CPC campaigns.

Here is the letter that Facebook sent out to CPM advertisers earlier today:

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