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Facebook teamed up with online learning provider Coursera on a new Social Media Marketing Professional Certificate Program.
Facebook head of scaled solutions, global business marketing Judy Toland wrote in a blog post, “The Covid-19 pandemic has shown us how crucial social media marketing skills have become as businesses around the globe pivot from brick and mortar to online. Many social media marketing roles require technical training previously found only through an advanced degree program, and aspiring marketers have been faced with the challenge of securing both real-world experience and marketing training.