Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

Chief operating officer Sheryl Sandberg and other Facebook executives have often discussed the need to track conversions, and not just clicks

ConversionLiftMeasurement650Chief operating officer Sheryl Sandberg and other Facebook executives have often discussed the need to track conversions, and not just clicks, and the social network took a significant step in that direction with Tuesday’s announcement that it is expanding the availability of its conversion lift measurement capabilities.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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