Facebook Is Reminding Users to ‘Continue Watching’ Videos They Never Finished
The social network is testing the potential new feature atop web users' News Feeds
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Remember that video you started watching on Facebook but never finished because you got distracted by something else? Facebook does.
The social network confirmed to Kurt Wagner of Recode that it is testing a prompt atop its News Feed (web version only) that displays videos users never completed under the headline, “Continue Watching.”
A spokesperson for Facebook told Wagner the test was in its “early stages,” and there is no guarantee that the feature will be rolled out globally.
Screenshot courtesy of Kurt Wagner, Recode.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in