Facebook comes clean about organic reach; why don't you see every story?

The biggest axe today’s marketers have to grind with Facebook is the decline of organic reach. As the percentage of a fan base reached through free posts dwindles into the single dights, many business owners are wondering if Facebook is even worth the effort. More people feel that this is just a cash grab by Facebook.

Brian Boland, the head of the Ads Product Marketing team at Facebook, addressed these concerns in a blog post.

Boland explained that organic reach is down significantly because more pages and people are competing for the same amount of real estate:

More and more content is being created and shared every day.