Facebook Combats Ad Blocking by Giving Users Control Over What They See

Marketers can better reach interested consumers


Facebook thinks it has the antidote for ad blocking.

Today, the social media giant and advertising darling is introducing a tool that could help users have more control over the ads they see, which Facebook says could help users view online ads as something to be appreciated rather than blocked.

To do this, the company is giving users more controls over the ads they see in their news feed. The tool, which debuts today, lets users add and remove interests from an "ad preferences" section based on their what they like and don't like.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in