Facebook product management director Rob Leathern and software engineer Bobbie Chang described in a Newsroom post how “bad actors”—such as those promoting diet pills, pornography or muscle-building scams—attempt to game the social network’s review processes.
Their techniques include directing Facebook reviewers to websites that are consistent with the social network’s community standards and advertising policies, but then bringing users to different pages that violate those guidelines and “create negative and disruptive experiences for people.”
Leathern and Chang said Facebook has removed “thousands” of offenders from its platform over the past few months, and any advertisers or pages that are caught cloaking will be banned, as well.
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