Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
How many young people live in the United States?
It depends who you ask.
According to Facebook, there are 41 million adults between the ages of 18 and 24. However, according to data from the U.S. census, there are just 31 million. Facebook also says there are 60 million between the ages of 25 and 34, while the U.S. census puts its estimate at just 35 million.
The difference was pointed out by senior advertising analyst Brian Wieser at Pivotal Research, who in a report distributed via email said the discrepancy was not widely known by various agency executives he spoke with about the topic.