Facebook Changing Application Metrics for the Profile Redesign


In the beginning of the Facebook Platform, the only statistic that Facebook provided to app developers or the general public was total app installations. This, understandably, encouraged developers to gain as many app installs as possible so as to appear successful in the system. Unfortunately, this led to many low quality “viral” apps.

In the months that followed, Facebook changed the published app metric to daily active users (while still publishing an approximate total install number).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in