Facebook Changes Public Application Metrics Again
Facebook released an update to the application directory today, changing the published engagement metric for applications from daily active users to monthly active users. The change marks Facebook’s third iteration on published application metrics, reflecting Facebook’s increasing desire for developers to adopt a more long-term view of application engagement.
To recap briefly:
- In the beginning, Facebook published the number of total application installs, ranking applications by those which the most users had engaged with at least once.
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