Visits to Facebook Canvas Ads Average 31 Seconds
Facebook introduced its Canvas full-screen immersive advertising product for iOS and Android phones in February, and the social network provided a progress report Thursday.
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Facebook introduced its Canvas full-screen immersive advertising product for iOS and Android phones in February, and the social network provided a progress report Thursday.
When Canvas was rolled out in February, the social network said in a Facebook for Business post:
Canvas helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories. Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.
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