Facebook Canvas has a new name— Instant Experience—and some new capabilities to go along with its name change.
The social network said in a blog post that the number of Instant Experience campaigns has more than doubled over the past year, and content now loads 15 times faster than standard mobile websites
Facebook took the wraps off Canvas in February 2016 and added templates in September 2017.
New template Instant Forms—which enables brands to ease the process by which people share their contact information—joins existing templates Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling.
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