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Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to the left of the like button.
Here are the options:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
This will roll out in the U.S. over the next few weeks, and worldwide next year.
Dollar Shave Club has been using the page call-to-action button in beta.