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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps.
Third-party publishers such as USA Today Sports Media Group and Daily Mail will target users with video ads through data provided by the Facebook Audience Network. The goal, according to Facebook, is to begin focusing on brand awareness and recall. In-article ads through Facebook Instant Articles will also tap into the Facebook Audience Network.