Facebook Beefs Up Blueprint E-Learning Tool for Marketing

Facebook introduced its Blueprint e-learning tool for agencies and larger brands in March, and the social network announced Sunday that it is adding new courses and languages.

Facebook introduced its Blueprint e-learning tool for agencies and larger brands in March, and the social network announced Sunday that it is adding new courses and languages.

Since its March debut, Blueprint has tallied nearly 200,000 course enrollments and some 73,000 unique users.

The courses are currently available only in English, but Facebook said Korean and simplified Chinese will roll out by the end of September, with Japanese, German, Spanish and Portuguese to follow in October.

A total of 35 courses are currently available, and the new courses will include tailored curriculum for certain verticals, direct-response advertisers, small and midsized businesses and Instagram.

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