Facebook Begins Testing Ads, In-App Purchases in Instant Games

Interstitial and rewarded video ads will begin appearing in games

Players can expect to see ads in titles such as Blackstorm’s Everwing and FRVR’s Basketball FRVR Facebook

Facebook is now testing interstitial and rewarded video ads in Instant Games, its HTML5 cross-platform gaming service that allows users to play asynchronous games with their friends in Messenger and News Feed.

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