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Facebook is ready to bring ads to new territory: Messenger.
Starting today, the social network is starting to roll out display formats within the previously ad-free app, giving brands a way to be front and center for Messenger’s 1.2 billion users, while also giving Facebook a new place to continue scaling its massive advertising business.
While the ads have been tested in Thailand and Australia since earlier this year, Facebook is now planning to expanding the beta globally, allowing advertisers to access inventory for existing and new campaigns.
According to Facebook product manager Ted Helwick, the ads will appear in the Home tab—the same place where the company has been testing