Facebook Beefs Up Ad Analytics

Adds detailed metrics, attribution window

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Advertisers are spending a lot more money on Facebook, and naturally they want to know more about how their paid campaigns are performing. So Facebook is doing something about it.

The company’s product manager for Pages Insights David Baser said that over the next couple weeks Facebook will roll out more granular metrics intended to provide a more detailed view at what sort of actions resulted from specific Facebook ads.

Per Baser, the actions brands will be able to measured “could be anything [such as] liking, commenting or sharing a page post, claiming an offer, or, instead of just installing an app, actually using an app or doing things within an app."

Previously advertisers had only been able to measure page links or app installs.



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