Facebook Beacon Drama Ceases to End

I would have thought that the Facebook drama would have ceased by now but it has instead continued to drag on. Will this drama kill Facebook Beacon? I’m not quite sure but what I do know is that bloggers have suddenly become obsessed with the topic. Erick Schonfeld has called Facebook’s policy of sending data from Beacon partners to their site whether you are signed in or not unacceptable. I couldn’t agree more. I have a funny feeling that Beacon is going to get shelved until they can redesign the service.

Passing personal data between sites is an extremely risky procedure.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in