Facebook Backs Its Season of Giving Initiative With On-Platform Video Campaign

The social network debuted four spots Monday

Holly Christensen and Bree Taylor started making princess yarn wigs to bring some magic and make believe to young girls battling cancer Facebook

Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.