Facebook Backs Its Season of Giving Initiative With On-Platform Video Campaign

The social network debuted four spots Monday

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Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday.

The social campaign was developed by in-house media team Facebook Creative X, and it will run through Dec. 21.

The social network said the goal of the campaign is to show that giving doesn’t cost a lot, and that everybody has something to give, and it shared details on two of the four new videos:

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