Brands can now bid in auctions for in-application advertising on Facebook Audience Network.
The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen “significant increases” in cost per thousand impressions, up to 30 percent to 40 percent, in some cases.
Balan added that Facebook Audience Network has been testing its app bidding endpoint with publishers including Rovio, Talefun and Game Insight “over the past several months,” and those publishers have seen revenue rise by up to 20 percent.
Starting Wednesday, publishers that manage their app-monetization technology in-house or via “a select group of partners”—Twitter’s MoPub, Fyber and MAX—can include Facebook ads via Facebook Audience Network in their auctions.
Balan
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