Facebook App Developers Get Google Analytics!

Facebook made some updates to their platform late last night, including two changes of significance for developers. First, they updated the developers’ application list with an attribute they are calling “spamminess”. This rating allows developers to see, from Facebook’s perspective, how “spammy” their apps are being with the notifications system. At a certain spamminess level, Facebook apparently cracks down on the app. Until now, this happened without the developer’s knowledge, or being forewarned. This change should allow devs to keep better tabs and modify their apps’ behaviors to conform better to Facebook’s anti-spam goals.

Of much greater significance, Facebook has released a new FBML tag, <fb:google-analytics />, which allows app creators to embed the Google Analytics tracking code for the Analytics account of their choice.

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