Facebook and Twitter Are Debuting Tools to See Who's Behind Every Single Ad Running on Their Platforms

The companies are trying to fix problems related to political advertising

To help improve ad transparency, Facebook and Twitter are each rolling out their own respective tools so people can see all of the ads served to them.

Just minutes apart, the companies today announced how they plan to help users better understand who is buying ads on their platforms and who sees them. On Facebook, users will be able to see ads bought on a page by clicking on the Info and Ads tab. The feature—which will showcase active ads running across Facebook, Instagram, Messenger and Facebook’s Audience Network of publisher websites—will also include demographic and ad spend info on political ads.

“I have yet to see where transparency didn’t change behavior,” Facebook COO Sheryl Sandberg said during a press event announcing the news.

Meanwhile, Twitter’s tool, called the Ads Transparency Center, will be used in a similar way to how users already search for tweets.



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