Facebook and Other Ad Platforms Just Woke Up to Real Estate, a $27 Billion Sleeping Giant

And they're looking to challenge Zillow and Trulia

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It was Facebook on Monday and Nextdoor on Tuesday. Then today, Punchbowl became the third social-minded platform to announce real estate ad products in three days. The 11-year-old invitations platform unveiled its Modern Stamp product, which is aimed at people selling apartments and homes and wanting to wrangle in as many in-the-market folks to open houses as possible.

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