Facebook and Other Ad Platforms Just Woke Up to Real Estate, a $27 Billion Sleeping Giant

And they're looking to challenge Zillow and Trulia

It was Facebook on Monday and Nextdoor on Tuesday. Then today, Punchbowl became the third social-minded platform to announce real estate ad products in three days. The 11-year-old invitations platform unveiled its Modern Stamp product, which is aimed at people selling apartments and homes and wanting to wrangle in as many in-the-market folks to open houses as possible.

Modern Stamp lets real estate agents send messages under a pricing model the company says might evolve. For now, they pay on a volume-based scale, with $12 for 250 sent messages being on the high end (4.8

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