Facebook and Instagram Users Reflected on Kobe Bryant in January

The late NBA superstar led Facebook IQ’s Hot Topics for the month

The tragic death of National Basketball Association superstar Kobe Bryant dominated conversation on Facebook and Instagram in January, according to Facebook IQ, the social network’s research arm.

Meghan Markle and her split from the royal family also heated up the people category on both platforms in Facebook IQ’s Hot Topics for the month.

Valentine’s Day topped the holidays and events category on both platforms, trailed by Martin Luther King Jr. Day.

In the entertainment category, Facebook users chatted up the Golden Globe Awards and the 62nd Annual Grammy Awards, while the order was reversed on Instagram.

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