Facebook and Instagram Unveiled Their Lineups for the NBA Finals

The league is a partner in the introduction of the social network’s contribution stickers for Stories

The more fans comment and react to posts, the more stickers they unlock National Basketball Association/Facebook

The first-ever National Basketball Association Finals game in Canada tips off Thursday night, when the Golden State Warriors visit the Toronto Raptors, and the league teamed up with Facebook and Instagram on several activations to mark its championship series.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.