The holiday shopping season is quickly approaching, and Instagram and its parent company, Facebook, are both testing products to improve the ecommerce experience on their respective platforms.
Instagram is testing the ability for businesses to run organic shopping posts as ads within Ads Manager.
The test will run over the next few months, with plans to build and test the incorporation of a checkout option into these ads, enabling people to complete purchases without leaving the Instagram application.
Facebook said 80% of Instagrammers follow businesses, and over 130 million accounts tap to reveal tags on shopping posts every month.
Alisa
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in