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CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms.
So today it announced a platform called Creative Hub, which is designed to help Facebook and Instagram ad creators more easily manage their multi-party workflow. In the coming months, ad agencies and their clients will be able to grind away on campaigns on the platform. They'll even be able to watch video ads—in test mode—on their smartphones before they go live.
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