Facebook And Amazon Join Forces For Social Shopping

Amazon is using Facebook Connect to offer its users social recommendations for online shopping.

The online retail giant has hatched a plan that will use Facebook profile data to make product recommendations on Amazon’s US and Canadian site. If a Facebook user opts into the service, they will find gift suggestions for their Facebook friends on the recommendations page of Amazon. The suggestions would be based on the information on their friends’ Facebook profiles – such as music or movie preferences – and also their Amazon wish lists.