Facebook allows advertisers to customize headlines for page, app and event ads


Facebook will now let advertisers customize the headlines of their ads within the sidebar. This will be available via the API, Power Editor and self-serve ad tool.

Previously ads for pages, apps and events had to use the name of the page, app or event that they were promoting. However, ads linking off Facebook.com were allowed to have custom headlines. Now all of these ads can have unique titles up to 25 characters. This gives advertisers more opportunity to create attention-grabbing ads and test creative variations with different audiences to optimize their campaigns.

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