Facebook allows advertisers to choose Sponsored Stories placement in News Feed or mobile

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Facebook advertisers are now able to buy Sponsored Stories in News Feed and on mobile separately from other ad placements by using the Ads API or Power Editor tool, the company tells us.

Previously, advertisers could not choose where their Sponsored Stories were shown, and they did not get a breakdown of performance by placement. This change will give advertisers more control over their ads and more data to be able to optimize their campaigns. For the first time, advertisers will be able to specifically indicate that they want their ads to be shown in the mobile News Feed, which presents new opportunities for app and game developers to reach Facebook users while they’re on their phones.




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