Facebook algorithm changes: What they mean for brands


As you’ve perhaps heard, Facebook is making changes to its News Feed algorithm, starting this month. Now that the new year’s here, let’s take a look at the changes and what they’ll mean for your brand in 2015.

Facebook announced that soon its algorithm would be limiting the reach of certain brand posts, specifically those they considered “overly promotional.” And what did Facebook designate as such? They specifically cited three factors:

  • “Posts that solely push people to buy a product or install an app”
  • “Posts that push people to enter promotions and sweepstakes with no real context”.
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