Facebook Advises Advertisers to Adjust Measurement Strategies for Covid-19

The coronavirus pandemic is causing drastic changes to consumer behavior

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Facebook shared guidelines on how advertisers on its platform should adjust their measurement strategies to account for the impact of the coronavirus pandemic.

The social network wrote in a blog post Tuesday, “Across the world, communities are experiencing the impact of Covid-19. As a key part of communities, businesses are faced with a challenging climate and an even greater need to make careful, impactful business decisions. By evaluating your measurement strategy, you can consider the costs and benefits of different testing strategies and better understand which marketing activities are currently most worthwhile to your business.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in