Facebook Shed Light on The Principles That Drive Its Advertising Decisions

Vp of ad products Rob Goldman detailed the principles behind decisions on advertising on Facebook, Messenger and Instagram

Facebook vice president of ad products Rob Goldman shed some light on the principles behind the company’s decisions regarding advertising on Facebook, Messenger and Instagram.

Goldman discussed the following principles in a Newsroom post Monday:

  • We build for people first.
  • We don’t sell your data.
  • You can control the ads you see.
  • Advertising should be transparent.
  • Advertising should be safe and civil; it should not divide or discriminate.
  • Advertising should empower businesses big and small.
  • We’re always improving our advertising.
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